The name ‘Blind’ was devised as an intentional slight to Mark Gonzale’s former sponsor, Vision Skateboards. Upon the brand’s launch in 1989, Jason Lee moved from World Industries to Blind as its second professional rider (as founder, Gonzales was the team’s first). Blind then signed Rudy Johnson and Guy Mariano, both from Powell Peralta, and Jordan Richter as its vert rider. Danny Way rode for the company for a very brief period of time, and a signature skateboard deck, featuring a pink-coloured car, was designed and released for Way.

Blind released its first video in 1991, entitled Video Days, which featured full-length parts from Gonzales, Mariano, Richter, Lee, and Johnson. The video was filmed and directed by Spike Jonze and is considered one of the most influential skateboarding videos of its era.