The Girl company was the inaugural brand of the company and was founded in 1993 after a selection of team riders from the World Industries distribution company decided to found their own brand—the main figures are Mike Carroll and Rick Howard.

Howard explained in a 2000 interview:

“Part of the reason we started Girl was so pro skateboarders would have a future. Take Royal, for instance. When Guy Mariano and Rudy Johnson’s legs don’t work anymore, at least what they’ve done for skateboarding and their ideas can continue with something they can fall back on. All the Girl Distribution companies are based around people who have helped Girl get to where it is today.”

Howard and Carroll revealed in 2013 as part of the company’s 20-year anniversary commemoration that the majority of the skateboard industry at the time was acrimonious towards the new enterprise. Carroll stated that a particular woodshop was threatened by another company and consequently severed ties with Girl, but that industry figure Fausto Vitello assisted Girl in numerous ways. Carroll explained that Vitello “he always just, kinda, let us know that he had our back.”

In addition to Howard and Carroll, the original Girl team consisted of Jovontae Turner, Guy Mariano, Rudy Johnson, Tim Gavin, Tony Ferguson, Sean Sheffey, and Jeron Wilson. The company has evolved into a distribution company that distributes skateboard hard goods, skateboard videos and films, and soft goods. The Girl logo is similar to the symbol on women’s bathrooms and was designed by Girl’s in-house artist Andy Jenkins, who remains with the company as of August 2013. Named the ‘Art Dump’, the design department of Girl is overseen by Jenkins. Artists such as Geoff McFetridge, Kevin Lyons, and Hershel Baltrotsky have contributed to the aesthetic of Girl through their work for the Art Dump.