Birthed out of a passion for skateboarding as a pre-teen, Torey Pudwill had no idea what he was getting into when he began making skate wax out of his friend’s mom’s steel chocolate molds, and using metal cutouts to craft unique griptape for his crew. Years later, this little thing he played around with would end up being a multi-million dollar supplement to his already-burgeoning skate career.

Like many Valley kids in the ‘90s, Torey cut his teeth at Skatelab, selling his first product there, and ultimately using the skills he honed in that Simi Valley skate park to springboard his successful professional skate career.