Jerry Madrid began shaping skateboards in his parents’ garage in the late 1960s to stay busy when the Southern California waves weren’t good enough to surf.

After developing some of the first modern concaves to hit the market. Madrid produced a series of iconic collaborations throughout the ’80s. Including the Madrid x Valterra Skateboard ridden by Marty McFly in the original Back to the Future movie, and the Vans x Madrid Fly Shoe, the first co-branded skate shoe from Vans. Most recently, Madrid was featured in the popular Netflix elevision series Stranger Things.